Much of my adult life has been tempered by the seemingly endless struggle to find the perfect red lipstick. Of course I am plagued by life's more serious questions like "where am I going with my life?" "Have I squandered my potential?" But it is when I am faced with these very real problems that my dissatisfaction with my red lipstick collection comes to the fore and I find myself aimlessly browsing cosmetic counters searching for THE red. The consummate crimson. The right rouge.
And thus, it was during one of these existential crises/shopping trips that I happened upon Chanel's Rouge Allure in #97 Incandescente.
The Rouge Allure range is designed to provide "luminous, intense lip colour." Incandescente is a vibrant warm red with the slightest hint of orange without leaning too far into the orange spectrum. It is a magnificent fire red. In the light, an incredibly fine gold micro glitter can be seen but this shimmer does not translate onto the lips, rather it provides the promised "luminosity."
The colour is extremely creamy and opaque and the formula provides a somewhat moisturising satin finish. This lipstick feels comfortable on the lips and wears well for around 4-5 hours before a touch is required.
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